The So College Story

We started in a pit of a crib with one sewing machine, a busted ironing board, and a dream: to make clothes that aren't empty your wallet expensive and have a minimalist feel that's sty.
No corporate slogans. No overpriced logos, or fast-fashion garbage that falls apart after three washes. Just ridiculously soft tees, hoodies tough enough to survive music festivals and final exams, and designs that start conversations (or at least get you a free drink at the bar).
What began as a side hustle printing memes for our friends has turned into a full-blown obsession. Every piece is designed in-house by people who still remember what it’s like to be broke, hungover, and late for an 8 a.m. lecture. We obsess over Saturdays, the grind, and that so college feel (because nobody actually wants to grow up).
We’re not here to save the world. We’re here to make the kind of stuff we’d steal from our roommates.
Still independently owned. Still printing in small batches. Still laughing at our own jokes.
 

Welcome to the f*ckin' show.